The Championships, Wimbledon Church Road · London SW19 5AG wimbledon.com
Registration → Ballot → Data Cleansing → Sales
This is one unified flow. Registration, ballot entry, the operational gap (draw + data cleansing), timeslot assignment, and the sales/checkout process are all stages of a single Guest journey — not separate flows.
About Eventim
Europe's Leading Live Entertainment & Ticketing Group
Founded in 1996, CTS EVENTIM is Europe's #1 ticketing and live entertainment group — processing over 250 million people a year, operating in 30+ countries.
#2
In the UK, Eventim operates as See Tickets — the UK's second largest ticketing platform
Acquired 2024 · Local infrastructure, consumer brand, and payment rails already in place · Direct relevance to the Wimbledon audience
260M+
Registered fan profiles globally
30+
Countries with active platforms
7.6bn
Fan touchpoints translated into revenue
LA28
Official Olympic ticket partner
🎾Tennis — Live on TicketOne
TicketOne (Eventim's Italian platform) is the official ticketing partner for the Internazionali BNL d'Italia (Rome, ATP Masters 1000 + WTA 1000, 358k+ attendance) and the Nitto ATP Finals (Turin, year-end ATP championship). Both sold via ticketone.it.
🌍Global Reach
Germany (home market), Italy (TicketOne + ATP Finals/Italian Open), UK (See Tickets, acq. 2024), France (France Billet, acq. 2024), Spain (Entradas.com, acq. 2014), and LA2028 as Official Olympic Ticket Partner. Every key market has an established Eventim Group entity with local consumer distribution, payments, and regulatory expertise.
⚙️Integrated Full-Stack Platform
Ticketing, CRM, merchandising, campaign automation, membership, fan portal, access control, secondary market, and AI data layer — all integrated. One accountable platform partner, one unified data layer, and one coordinated operating model.
Why Eventim for Wimbledon
→
UK Consumer Brand
See Tickets is already the UK's #2 ticketing platform — Wimbledon fans know and trust it.
→
Full-Stack Delivery
Ticketing, CRM, access control, app delivery, and secondary market — one partner, one contract.
→
Major Events Pedigree
Official Olympic partner for LA28. Live across European football, tennis, and concert venues.
Phase 1
Registration
01
Phase 1 · Registration
Create a myWimbledon Account
Guests create a single myWimbledon account — the identity layer across ballot, ticket purchase, and The Queue. Creating an account does not automatically enter the ballot; that is a separate step.
wimbledon.com/tickets
WIMBLEDON
The Championships
TicketsCourtsSchedule
MY
Get Tickets for Wimbledon 2026
29 June – 12 July 2026 · All England Lawn Tennis Club
myWimbledon login / sign up — dropdown modal on the Wimbledon homepage
Screen notes▸ show
The myWimbledon modal drops down from the nav — guests never leave the homepage to register or log in.
Sign up via email/password, or Google, Apple, or Facebook SSO. Existing account holders just log in.
Creating an account does not enter the ballot. Ballot entry requires a completed profile and explicit submission — a separate step.
Ballot open each September — one per household, max two tickets if successful. Winners notified in October with 14 days to purchase. Tickets are non-transferable.
02
Phase 1 · Registration
Complete Profile
Profile is completed once and persists across all touchpoints. Used for ballot eligibility, billing pre-fill, and personalisation.
Tell us which sessions you're most interested in. This does not guarantee allocation but helps us serve you better.
Centre Court sessions
No. 1 Court sessions
No. 2 Court sessions
Grounds Pass (any day)
*No purchase or payment required. One application per household. Must be 18+. AELTC reserves the right to verify eligibility. Terms & Conditions apply.
Screen notes▸ show
Ballot entry is a single submit action once profile is complete.
Session preferences optional — helps AELTC with inventory planning.
One-per-household rule clearly communicated before submission.
💬Add comment▸
04
Phase 1 · Registration
Entry Confirmed
Confirmation screen with status checklist and next-steps. Automated email sent with key dates.
Notification date set and visible — manages expectations.
Links to 'Know Before You Buy' content to keep Guests engaged during the wait.
💬Add comment▸
Phase 2
Ballot Draw & Data Cleansing
Between ballot close and timeslot assignment, the registration data is validated, deduplicated, and cleansed. Only verified, legitimate signups receive a purchase timeslot.
Please note that is is currently an import and export process, but intergration is being worked on.
Operational phases
1
Ballot Draw
AELTC runs the random draw across all valid registered accounts.
2
Data Cleansing
SOAP validates, deduplicates, and flags suspicious registrations — see below.
3
Timeslot Assignment
Verified clean accounts receive a unique purchase window.
4
Notification
Outcome emails sent with timeslot details to successful applicants.
eventim
SOAP
Signup Optimization & Automated Purging
The data cleansing engine used between ballot close and timeslot assignment
v1.6
SOAP takes the raw ballot signup CSV and runs it through a suite of configurable detection rules — identifying bots, duplicates, fake names, suspicious email patterns, and coordinated signup bursts. Data never leaves the machine. Output is a clean, auditable exclusion list imported directly into the timeslot assignment process.
SOAP — Welcome screen
Four steps. Clean data.
1
Upload
Drop one or more CSV files. SOAP combines split files automatically.
2
Import & Map
Map CSV columns to canonical fields. Auto-detects common column names.
3
Process
Configure detection rules and run. All rows processed in one pass, tagged with reasons.
4
Export
Filter by tag or risk level. Full audit trail in the output CSV.
Step 1 — Upload
Multi-file drag-and-drop, auto-combined with row count preview
Step 3 — Process Rules
Burst detection, bot scoring, fuzzy matching — all configurable per run
What SOAP detects
🤖
Bot scoring
Digit-heavy, long, repeating chars, keyboard sequences — scored per signal
⚡
Burst detection
Coordinated waves from same postcode + non-consumer domain in a time window
🔍
Fuzzy matching
Near-identical emails via Jaro-Winkler — catches typo variants and numbered aliases
🗑️
Disposable emails
Thousands of known throwaway services: mailinator, yopmail, guerrillamail…
Thank you, Sarah. Your tickets are on their way to the Wimbledon App. Order reference: WIM-2026-084721
WIM
Centre Court — Men's Singles Semi-Final
Friday 10 July 2026 · 13:00 · AELTC, Church Road
2 tickets · Category A + B£422.00
Screen notes▸ show
Order reference generated and displayed.
Tickets issued directly to Wimbledon App.
Clear next step: download the App to access tickets.
Confirmation email sent to myWimbledon address.
💬Add comment▸
Additional Capability
Virtual Queue
The Wimbledon Queue is one of sport's great traditions — but it's entirely physical. A virtual queue layer modernises The Queue without removing its character, and opens up capacity management at scale.
The Eventim platform supports scan out at the gate to open up the ticket. We are exploring how we can use geo location and ticket releases - for example if a customer leave the venue without a scan out, we can ask if they plan to return.
Current — Physical Queue
○Guests queue physically overnight on Church Road and Wimbledon Park
○Queue Cards issued on arrival — numbered, dated, non-transferable
○myWimbledon ID scanned by stewards to check in
○One ticket per person. Centre Court not available on last 4 days
○No way to control who joins from outside the local area
○No position recovery if a guest briefly leaves
Proposed — Virtual Queue via Qtrackr
✓Guests join the queue on their phone — no overnight camp required
✓GPS geo-fence enforces on-site presence — join and stay within 500m of Church Road
✓Position held digitally, updated in real time with estimated wait time
✓When tickets release, next guest auto-notified with a 5-minute timed reservation
✓Protected purchase link unique to that guest — can't be shared, forwarded, or scalped
✓Auto-trigger advances the queue as reservations expire or tickets are declined
Qtrackr
Queue Management for Live Events · qtrackr.io
Purpose-built for high-demand ticket queues. Five distribution modes, AI assistant, geofencing, and a native Eventim integration.
Eventim integration
Key capabilities for The Queue
⏱️
5-Minute Timed Reservation
When it's a guest's turn, Qtrackr sends an SMS and email with a 5-minute countdown. Miss the window — reservation auto-expires and the next person is triggered.
🔒
Protected Purchase Link
A referrer-locked URL appears only on the guest's own status page. Can't be copied, shared, or forwarded. One link, one guest, one purchase.
🤖
Auto-Trigger Next in Queue
As tickets release — through expiry, decline, or new inventory — the queue advances automatically. No manual intervention needed.
📍
Geo-Ringfencing
Guests must be within a defined radius of the Grounds to join or keep their place. GPS-verified on-device. Anyone outside the zone is rejected.
Guest — Queue status
qtrackr.io/wimbledon-2026
WIM
The Championships
Wimbledon 2026 · The Queue
Your position
47
Est. wait: ~23 min
📍
Location verified
Within 500m of Church Road SW19
Status
Waiting · Grounds Pass
You'll receive an SMS when it's your turn
Stay within the geo-fenced area to keep your place
Guest view — geo-verified position with live wait estimate
Guest — Timed reservation
qtrackr.io/wimbledon-2026/reserve
Your tickets are ready
Centre Court — Day 10
Reserved for
4:47
Complete purchase before timer expires
2× Grounds Pass£66.00
Fri 10 July 2026incl. booking fee
BUY NOW — PROTECTED LINK
This link is unique to you and expires when the timer runs out. Miss the window — your place returns to the queue.
5-minute countdown with protected purchase link
Operator — Admin dashboard
admin.qtrackr.io/wimbledon-2026
Qtrackr
admin · Wimbledon 2026 Queue
AUTO-ASSIGN ON
In Queue
1,847
↑ 23 last min
Reserved
12
4:12 avg remaining
Assigned today
634
87.3% collected
Geo-rejected
41
outside 500m
Next in queue
ASSIGN NEXT 10
AUTO-RELEASE
#GuestTicket typeStatusGeo
1S. MitchellGrounds Passreserved✓
2J. CooperCentre Courtwaiting✓
3E. RichardsGrounds Passwaiting✓
4L. WeberCentre Courtwaiting✓
5O. ChenGrounds Passgeo-fail✗
Live queue with geo-reject flags and auto-assign controls
How it integrates
Guest arrives
Joins virtual queue via myWimbledon on their phone. GPS-verified instantly.
→ Holds place
Position held digitally. Live wait estimate updated in real time.
→ Ticket releases
New allocation or an expired/declined reservation frees a slot.
→ Auto-notify
Qtrackr triggers next guest. 5-minute countdown via SMS + email.
→ Protected purchase
Guest buys through referrer-locked Eventim checkout. Ticket to Wimbledon App.
Geo-ringfencing detail
Only guests physically at Wimbledon can join or stay in the queue.
The geo-fence is drawn around the AELTC Grounds. GPS is verified on-device — coordinates are never stored. Guests attempting to join from outside (home, a nearby pub, another country) are rejected. Guests who leave mid-queue can be automatically paused or removed. Radius, re-check interval, and breach behaviour are all configurable.
Join queue — within 500m of Church Road SW19
Maintain place — GPS re-checked periodically
Warning — approaching boundary of geo-fence
Rejected — outside geo-fence or VPN detected
Radius, re-check interval, and breach behaviour all configurable per event.
Ticketing Platform Proposal
